CATEGORY

Clear Communication

How to Develop Audience-Interesting Content

1. Details: Am I including just the right amount of detail?
2. Why does it matter how much detail I include? The MORE the better, right?
3. What is the right amount of detail? How do I decide?
4. Help me more! I still add too many details.

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Compare Using the Same Criteria

I frequently see slides that compare vendors, products or systems. The presenter is trying to make it easy for the audience to compare features and then discuss a decision.

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State a Call to Action

TorchMetrics’ surveys have shown that more than 50% of presenters do not absolutely suggest next steps or provide a call to action. The ramifications of this are profound. Audiences feel lost and may think, “So what am I sitting here for?”

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